A business card can conclude or confirm a good first impression you’ve just made. It is an important tool for art event networking, following up on new contacts and should not be neglected.
Consider this scenario: You don’t have a card and ask your conversation partner to grab his phone (located in his bag or pocket), dictate your name and correcting any misspellings along the way. All that does is interrupt whatever flow and elegance the moment had up until that point, exchanging it triviality and awkwardness. Also, consider that first meetings often take place during noisy openings, between 2 glasses of champagne and a group of people around. Finally, your name is now just another name among “contacts” and will in all likelihood be forgotten the day after tomorrow.
Art Event Networking
go to link Compare that to having your card easily slide out from your pocket (you have them ready of course), delivered with a smile, concluding a friendly first encounter with class. This invites a follow-up, in peace and quiet, at a later point.
see Your business card is an easy, simple and powerful way to connect to what could be your next deal. Assuming you're ready to accept the idea, let's consider the information you should put on it, before you head on over to the printer.
Business Card Information
- Your name / same as on your website, signature etc, even if it is a pseudonym
- Your contact info: Email / phone number
- Your studio address, if you have one
- Your website address, or where to see your work online
- Note: You don’t need to write “artist” as your title
As for design, less is more. Keep it simple. If you really want to, you can display an image of your work, but it should all remain very subtle. If people want to see more of your work, they’ll go online an check it out.
It’s also a good ideas to consider the paper you use for printing. A business card will be felt physically by the person holding it, often saying more than the design you’ve chosen. A nice thick paper will leave a solid impression. If the business card came out on a thin paper from your ink-jet printer at home, not so much. Your business card should finalize the professional first impression you just made. Also choose a dimension that fits easily in a wallet or pocket, without having to fold it. Otherwise, your card might end up in the trash.
Now get ready to rock-and-roll, have fun networking!
Want to learn more about how to make the most of networking in the artworld? I cover that in the Outside The Studio workshop, sign up today